Drivers are being reminded to ‘think pedestrian’ as the winter months approach.
With the clocks going back on Sunday and more journeys being made during the hours of darkness, motorists are being reminded to look out for walkers, joggers and other pedestrians.
Because the vast majority of fatal collisions involving pedestrians happen in 30mph zones, drivers are encouraged to take extra time to look before moving off, reversing or pulling out from junctions, especially in poor weather.
The warning comes as part of Operation Dark Night - a nationwide educational campaign timed to coincide with the clocks going back and the evenings drawing in.
Heidi Duffy, Traffic Management Officer at Nottinghamshire Police, said:
"For good reason, we tend to associate danger with high-speed roads such as motorways and A-roads.
"That means we can develop a false sense of security when driving at lower speeds through familiar local areas, but in reality this is when we are most at risk of knocking over and killing a pedestrian, particularly when rain or other inclement weather is a factor.
"Many of those pedestrians may be especially vulnerable due to their age, and its up to drivers to give pedestrians priority when they are crossing the road and to look out for them.
"So our message this autumn and winter is simple: look out for others when you are behind the wheel, more importantly, 'think pedestrian' and help ensure everyone gets home safely."
In the past three years, 373 pedestrians have been killed or seriously injured in collisions involving vehicles on our roads.
Of those 373 pedestrians, 65 were children under 16 years and 101 were aged 60 or over.
Nottinghamshire Police is determined to see these numbers reduce in line with the National Road Safety Strategy targets released by the Government in January 2026.
These are a 65% reduction in all KSI's casualties and a 70% reduction in child KSI casualties by 2035.
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